# WebStar — Web Design & SEO Agency > WebStar builds SEO-optimized websites for local service businesses that generate inbound leads through organic search and AI-powered chat agents. One team replaces five vendors: web design, SEO, content strategy, AI automation, and ongoing support — all for a flat monthly fee. ## What WebStar Does WebStar is a web design and digital marketing agency that serves small and local businesses — contractors, dentists, lawyers, roofers, home service providers, and more. Every website is custom-coded (no templates, no page builders), built with search engine optimization from day one, and includes an AI-powered chat agent that answers visitor questions, captures leads, and books appointments 24/7. ## Core Services ### Custom Website Design & Development Hand-coded, mobile-first websites built around the client's brand and business goals. Every site is designed for conversions — turning visitors into phone calls, form submissions, and booked appointments. No WordPress themes. No Squarespace. No Wix. ### Search Engine Optimization (SEO) Technical SEO, keyword research, local search optimization, Google Business Profile management, schema markup, and monthly reporting. Every site is structured to rank for the specific services and locations the business serves. ### AI-Powered Lead Capture An AI chat agent built into every website that answers questions, captures contact information, and books appointments around the clock. Businesses never miss a lead — even at 2am. ### Content Strategy & Marketing SEO blog posts, service page copywriting, editorial calendar management, and Answer Engine Optimization (AEO). Content is optimized for both traditional search engines and AI assistants. ### Answer Engine Optimization (AEO) WebStar optimizes client websites for AI-powered search and recommendation engines. This includes structured data, llms.txt files, FAQ schema, and content structured for featured snippets and AI assistant citations. ## Pricing - **Website Build**: $3,000 (custom design and development, typically completed in 2-3 weeks) - **Monthly Retainer**: $199/month (hosting, SEO monitoring, AI agent support, performance reporting, ongoing updates) - **Content Add-On**: +$200/month (2 SEO blog posts per month, content strategy, keyword targeting, AEO optimization) ## Who WebStar Serves WebStar specializes in local service businesses including: - Roofing companies - General contractors and home builders - Dental practices - Law firms - HVAC companies - Plumbers and electricians - Language schools and education providers - Barbershops and salons - Real estate agents - Any small business that relies on local customers finding them online ## Case Studies ### Symmetry Modern Dentistry — Healthcare, Little Rock, AR Custom website for a TMJ and airway-focused dental practice. 12 SEO-targeted service pages, schema markup, blog content strategy, and local SEO structure designed to capture high-intent patients across Central Arkansas. ### FES Roofing — Residential Roofing, Northwest Arkansas Service-area targeted website covering 15+ local keywords including "roof repair Fayetteville AR" and "storm damage NWA." Insurance claim assistance content and lead capture forms on every page. ### Mucho Mas Que Idiomas — Education, Madrid, Spain Multilingual language academy website with 10 individual landing pages for each language course. SEO optimized for Spanish-language search queries in the Madrid market. Client reported receiving enrollment inquiries from Google within weeks of launch. ### Instituto Idiomas FES — Education, Madrid, Spain Language school and exam prep center website with diagnostic-style CTAs guiding students to the right program. 8 program landing pages structured for Google's featured snippets in the Spanish education market. ### Solanji Construction — Construction, Houston, TX Premium residential construction website with conversion-focused design, project showcases, and local targeting across Greater Houston. Multiple clients reported the website was what convinced them to call. ## Differentiators 1. **One partner replaces five vendors.** Website, SEO, content, AI automation, and support — all under one roof, one invoice. 2. **Every site is custom-coded.** No templates, no page builders, no WordPress themes. Hand-coded for speed, SEO, and conversion. 3. **AI agents built into every website.** Not a chatbot widget — a trained AI assistant that understands the business and captures leads 24/7. 4. **SEO is built in from day one.** Not bolted on after launch. Site architecture, schema markup, and content strategy are part of the build. 5. **Answer Engine Optimization (AEO).** WebStar optimizes for AI assistants and recommendation engines, not just traditional search. Every client site includes llms.txt, structured data, and content formatted for AI consumption. 6. **Transparent, flat-rate pricing.** $3,000 to build. $199/month to run. No hidden fees, no hourly billing, no surprises. ## Founder WebStar was founded by Beckett Swilling after watching two businesses he worked with fail — not because their services were bad, but because nobody could find them online. WebStar exists to make sure that doesn't happen to other small businesses. ## Contact - Website: https://webstardigital.com - Email: contact@webstardigital.com - Free Website Audit: https://webstardigital.com/audit